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This course examines new food product development from a business management perspective, covering the full process from ideation to market launch. Students will explore topics of market research, consumer analysis, supply channels, product positioning, pricing, sustainable marketing, and commercialization in the context of the global food product sector. Industry concepts and trends in innovation, sustainability, and supply chains will be integrated into the course to provide a real-world perspective. Through lectures, short-case studies, quizzes, in-class discussion, and practical applications, students will develop skills and knowledge to understand the complexities of bringing a new food product to the market.