HKU Moodle

Designed as a transformative elective for MBA students, this 5-day intensive course deepens understanding of Integrated Marketing Strategy: Social Media, Content, and Brand within an AI-driven digital landscape. While social media marketing, content creation, and brand leadership each encompass vast domains, this course empowers participants to synthesize these disciplines into a cohesive, strategic framework, with a focus on the Asia-Pacific region. Through a dynamic blend of case studies, interactive workshops, ideation exercises, and strategic group presentations, students will dissect real- world successes and failures, harness marketing tools for innovation, and craft integrated marketing strategies that amplify engagement, strengthen brand equity, and deliver measurable impact. This elective equips future leaders with the critical insights and actionable skills to navigate the complexities of modern marketing, empowering them to drive innovation and excel in a globally competitive environment.